![]() ![]() Users who do this are taken off of the site to SurveyGizmo and then return back to a subdirectory (). One of the tricky things about this site is that users are encouraged to take a survey which generates leads for the site. Also, if this was a common GA issue, we would be hearing of many other similar cases. But, I just can’t see how GDPR tracking in GA could cause this site to be seeing a big loss in direct traffic, a gain in organic and an overall drop in sessions altogether. I do think it is conceivably possible that the issue has something to do with how Google Analytics tracks users. ![]() However, their developer informed us that this bar went live in June, so this is not likely to be the issue. We had wondered if perhaps the site’s cookie notification bar was related to the problem. One thing that we considered is that May 25, 2018, just a few days before the drop, was the date on which GDPR went live. We checked several different pages and queries and the drop seems like it is across the entire site. Search Console is showing that impressions, clicks, CTR and rankings started decreasing around May 27-28 as well: However, there is not nearly as much volume of traffic on these pages so it’s hard to draw conclusions here: (This site gets conversions by having people complete a survey.):īlog pages saw a drop in direct traffic without the coincidental boost in organic. Also, it seems that all pages on the site saw drops including the following. The changes in direct and organic traffic were consistent across both desktop and mobile. It is interesting to see that on May 28, 2018, when this change happened, analytics is reporting a big increase in Google organic traffic and Yahoo! organic, but not Bing: So, was all of this loss in direct traffic just shifted over to the organic and social buckets? This does not appear to be the case as overall traffic numbers started to decline on May 28 and are continuing on a downward slide: There was no obvious change at this time in referral traffic: They also saw a temporary spike in social traffic: Coincidentally, traffic from organic search increased: We saw that direct traffic dropped for this site starting on May 28, 2018. The main point though, is that when GA cannot figure out how to classify a source of traffic they’ll call it direct. There are other reasons too such as clicking on an untracked link in an email or dark social links. Unless the https page is using a meta referrer tag, then this traffic, rather than being shown as referrer traffic will now be called direct.
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